AI Insights · Timothy · July 2021
Performance of Top 5 Reference Apps on Unified Platform in Colombia in Q2 2021
Explore the performance trends of the top 5 reference apps in Colombia during Q2 2021, including weekly downloads, revenue, and active users.
During the second quarter of 2021, the top 5 reference apps in Colombia showcased varied performance trends across weekly downloads, revenue, and active users. Here’s a closer look at how each app fared:
MyHeritage: Family Tree & DNA from MyHeritage.com experienced a notable decline in weekly downloads, starting at around 21.2K in late March and dropping to approximately 2.5K by the end of June. The app’s weekly revenue saw a peak at roughly $3.7K in early April, followed by a gradual decline, settling at around $465 by the end of the quarter. Weekly active users also decreased, beginning at approximately 35.6K and ending at about 6.7K.
Voice Translator: AI Translate by BPMobile showed fluctuations in performance. Weekly downloads ranged from 298 to 791, with a peak around early June. Revenue saw a peak of $640 in early May, before tapering off to $247 by the end of June. The app's weekly active users remained relatively stable, fluctuating between 1.9K to 2.5K throughout the quarter.
Translate Now - AI Translator by Wzp Solutions Lda exhibited consistent weekly downloads, starting at 225 and reaching a high of 446 by the end of June. Revenue trends showed a gradual increase, peaking at $395 in late May and maintaining around $357 by the end of June. Active users saw a slight increase, beginning at 914 and ending at 1.1K.
Translate Native:AI Translator from Mary srl had minimal download activity, with only a few weeks showing any downloads, peaking at 41 in mid-May. The app's weekly revenue remained low, peaking at $133 in late March and declining to $64 by the end of June. Active users steadily decreased from 652 to 356 over the quarter.
UDictionary Translator by Youdao (Hong Kong) Limited performed robustly in terms of downloads, starting at around 32.2K and peaking at approximately 38.2K in early April, before dropping to 7.9K by the end of June. The revenue trend was relatively stable, peaking at $161 in early June and ending at $114. Active users fluctuated, beginning at around 169.9K and ending at 166.5K.
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